JASIN, M. . How The Role of online and viral marketing and competitiveness ability on business performance of SMEs. Journal of Information Systems and Management (JISMA), [S. l.], v. 1, n. 2, p. 28–35, 2022. DOI: 10.4444/jisma.v1i2.257. Disponível em: https://jisma.org/index.php/jisma/article/view/257. Acesso em: 28 dec. 2025.