JASIN, M. . The Role of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Intention of SMEs Product. Journal of Information Systems and Management (JISMA), [S. l.], v. 1, n. 4, p. 54–62, 2022. DOI: 10.4444/jisma.v1i4.258. Disponível em: https://jisma.org/index.php/jisma/article/view/258. Acesso em: 6 jun. 2026.