Pengaruh Internal Brand Management terhadap Work Engagement: Analisis Perspektif Dosen Indonesia

Yosua Novembrianto  Simorangkir; Suroso; Adi Widodo; Muhamad Rizky  Wijaya; Multi  Nadeak

doi:10.4444/jisma.v3i1.1114

Authors

Yosua Novembrianto Simorangkir Universitas Insan Pembangunan Indonesia, Indonesia
Suroso Universitas Insan Pembangunan Indonesia, Indonesia
Adi Widodo Universitas Insan Pembangunan Indonesia, Indonesia
Muhamad Rizky Wijaya Universitas Insan Pembangunan Indonesia, Indonesia
Multi Nadeak Sekolah Tinggi Teknologi Bandung, Indonesia

DOI:

https://doi.org/10.4444/jisma.v3i1.1114

Keywords:

Brand-centered training, internal brand communication, internal brand management, transformational leadership, work engagement.

Abstract

Studi ini mengkaji hubungan antara internal brand management (IBM) yang terdiri atas internal brand communication (IBC), brand-centered training (BCT) dan transformational leadership (TL) terhadap work engagement (WE) di sebuah universitas di Jakarta. Sebuah model diusulkan dan diuji menggunakan sampel 250 dosen home based dengan menggunakan teknik simple random sampling. Data dianalisis dengan SEM PLS dan software SmartPLS 4.0. Temuan penelitian ini mengonfirmasi bahwa internal brand communication, brand-centered training dan transformational leadership berpengaruh positif terhadap work engagement. Hasil studi ini juga menunjukkan bahwa internal brand communication, brand-centered training dan transformational leadership merupakan prediktor yang baik bagi work engagement dosen di perguruan tinggi. Implikasinya, efek gabungan dari komunikasi tentang citra universitas (internal brand communication), pelatihan yang berpusat pada membangun brand image universitas (brand-centered training), dan kepemimpinan transformasional dapat menciptakan lingkungan kerja dosen yang terhubung dengan organisasi, termotivasi untuk berkontribusi terhadap keberhasilannya, dan terlibat dalam peran brand kampus. Dengan memprioritaskan faktor-faktor ini, manajemen universitas dapat menumbuhkan budaya keterlibatan, komitmen, dan keselarasannya dengan brand image universitas, yang pada akhirnya mengarah pada peningkatan kinerja dan kepuasan seluruh stakeholders perguruan tinggi.

Downloads

Download data is not yet available.

References

Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M., & Ryu, K. (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal of Contemporary Hospitality Management, 30(1), 514–538. https://doi.org/10.1108/IJCHM-10-2016-0568

Altaf, R., Fiaz, M., Noor, M. N., Mazhar, K., & Khan, S. (2021). The Positive Impact Of Internal Brand Management On Employee Job Satisfaction Through The Mediating Effect Of Brand Commitment In Service Industry; A Bank Or University. Webology (ISSN: 1735-188X), 18(4).

Asbari, M., & Novitasari, D. (2020). The Role of Readiness for Change on Part-Timer Employee Performance: Analysis of Transformational Leadership Practice in Convection Industry. Journal of Communication Education (JOCE), 14(02). http://jurnal.ipem.ac.id/index.php/joce-ip/article/view/220

Asbari, M., Purba, J. T., Hariandja, E. S., & Sudibjo, N. (2021). Membangun Kesiapan Berubah dan Kinerja Dosen: Kepemimpinan Transformasional versus Transaksional. Jurnal Ilmiah Manajemen Dan Bisnis, 22(1), 54–71. https://doi.org/10.30596/jimb.v22i1.4888

Asbari, M., Purba, J. T., Hariandja, E. S., & Sudibjo, N. (2023). The Mediating Role of Dynamic Leadership towards the Relationship between Knowledge-Sharing Behaviour and Innovation Performance in Higher Education. International Journal of Learning, Teaching and Educational Research, 20(11), 466–485. https://doi.org/10.26803/ijlter.22.11.24

Asbari, M., Purwanto, A., & Budi, P. (2020). Pengaruh Iklim Organisasi dan Kepemimpinan Transformasional Terhadap Produktivitas Kerja Inovatif Pada Industri Manufaktur di Pati Jawa Tengah . Jurnal Produktivitas, 7(1), 62–69. https://doi.org/http://dx.doi.org/10.29406/jpr.v7i1.1797

Asbari, M., Purwanto, A., & Novitasari, D. (2022). Kepuasan Kerja Guru: Di antara Kepemimpinan Transformasional dan Transaksional. Jurnal Pendidikan Transformatif, 1(1), 7–12.

Asbari, M., Santoso, P. B., & Prasetya, A. B. (2020). Elitical and Antidemocratic Transformational Leadership Critics: Is It Still Relevant? (A Literature Study). International Journal of Sociology, Policy and Law (Ijospl), 01(01), 11–16. https://doi.org/https://doi.org/10.8888/ijospl.v1i1.10

Basuki, S., Novitasari, D., Fahlevi, M., Nadeak, M., Fahmi, K., Pebrina, E. T., Sudiyono, R. N., & Asbari, M. (2020). Performance Analysis of Female Employees in the Covid-19 Pandemic Period: The Effects of Readiness for Change and Effectiveness of Transformational Leadership. Solid State Technology, 63(1s), 201–217. http://www.solidstatetechnology.us/index.php/JSST/article/view/709

Bernarto, I., Bachtiar, D., Sudibjo, N., Suryawan, I. N., Purwanto, A., & Asbari, M. (2020). Effect of transformational leadership, perceived organizational support, job satisfaction toward life satisfaction: Evidences from indonesian teachers. International Journal of Advanced Science and Technology, 29(3), 5495–5503. http://sersc.org/journals/index.php/IJAST/article/view/6057

Buil, I., Martínez, E., & Matute, J. (2016). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the universitas industry. Tourism Management, 57, 256–271. https://doi.org/10.1016/j.tourman.2016.06.009

Buil, I., Martı́nez, E., & Matute, J. (2016, December 1). From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the universitas industry. Tourism Management, 57, 256-271. https://doi.org/10.1016/j.tourman.2016.06.009

Chawla, P. (2020, July 1). Impact of Employer Branding on Employee Engagement in BPO Sector in India With the Mediating Effect of Person-Organisation Fit. International Journal of Human Capital and Information Technology Professionals, 11(3), 59-73. https://doi.org/10.4018/ijhcitp.2020070104

Chin W, M. G. (1998). The Partial Least Squares Approach to Structural Formula Modeling. In E. Modern Methods for Business Research, In: G. A. Marcoulides (Ed.), Advances in Hospitality and Leisure: Vol. 8（2） (Issue January 1998). Lawrence Erlbaum Associates Publisher.

Flury, B., Murtagh, F., & Heck, A. (1988). Multivariate Data Analysis. In Mathematics of Computation (7th ed., Vol. 50, Issue 181). Pearson Prentice Hall. https://doi.org/10.2307/2007941

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312

Ghozali, I. (2017). Structural Equation Modeling Metode Alternatif dengan Partial Least Square PLS. In Badan Penerbit Universitas Diponegoro (4th ed.). Badan Penerbit Universitas Diponegoro.

Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128

Haq, S., Asbari, M., Sukriyah, Novitasari, D., & Abadiyah, S. (2022). The Homeschooling Head Performance: How The Role of Transformational Leadership, Motivation, and Self-Efficacy? International Journal of Social and Management Studies, 03(01), 167–179. https://www.ijosmas.org/index.php/ijosmas/article/view/96/80

Imam Ghozali. (2017). Structural Equation Modeling Metode Alternatif dengan Partial Least Square PLS. In Badan Penerbit Universitas Diponegoro (4th ed.). Badan Penerbit Universitas Diponegoro.

Jumiran, Novitasari, D., Nugroho, Y. A., Sutardi, D., Sasono, I., & Asbari, M. (2020). Pengaruh Dimensi Kepemimpinan Transformasional terhadap Kepuasan Kerja dan Komitmen Organisasional: Studi Kasus pada Dosen Perguruan Tinggi Swasta. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 600–621. https://ummaspul.e-journal.id/Edupsycouns/article/view/555

Liu, G., Ko, W W., & Chapleo, C. (2017, October 1). Managing employee attention and internal branding. Journal of Business Research, 79, 1-11. https://doi.org/10.1016/j.jbusres.2017.05.021

Maesaroh, S., Asbari, M., Hutagalung, D., & ... (2020). Pengaruh Religiusitas dan Kepemimpinan Transformasional terhadap Kinerja Guru melalui Mediasi Organizational Citizenship Behavior. EduPsyCouns …. https://ummaspul.e-journal.id/edupsycouns/article/view/473

Markos, S., & Gossaye, B. (2021). The effect of internal communication on employee engagement: Empirical evidence from commercial Bank of Ethiopia. International Journal of Information, Business and Management, 13(2), 47–71.

Mazzei, A., Butera, A., & Quaratino, L. (2019, November 18). Employee communication for engaging workplaces. https://doi.org/10.1108/jbs-03-2019-0053

Mishra, K E., Boynton, L A., & Mishra, A K. (2014, March 23). Driving Employee Engagement. https://doi.org/10.1177/2329488414525399

Muhammad, S., Salleh, S., & Yusr, M. M. (2020). Understanding employee brand trust and internal Brand Communications & Training (BCT) effects on employee brand performance: a study of the banking industry. International Journal of Financial, Accounting, and Management, 2(2), 95–120.

Novitasari, D., Asbari, M., Sutardi, D., Gazali, G., & Silitonga, N. (2020). Pengaruh Kesiapan untuk Berubah dan Efektivitas Kepemimpinan Transformasional terhadap Kinerja Dosen di Masa Pandemi Covid-19. Value : Jurnal Manajemen Dan Akuntansi, 15(2), 22–37. https://doi.org/10.32534/jv.v15i2.1152

Novitasari, D., Johan, M., Nadeak, M., Admiral, A., & Asbari, M. (2021). Stres Kerja dan Turnover Intention di Era Revolusi Industri 4.0: Adakah Harapan pada Kepemimpinan Transformasional? Edukatif : Jurnal Ilmu Pendidikan, 4(1), 443–455. https://doi.org/10.31004/edukatif.v4i1.1880

Novitasari, D., Supiana, N., Supriatna, H., Agung Ali Fikri, M., & Asbari, M. (2021). the Role of Leadership in Innovation Performance: Transactional Versus Transformational Style. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 07(01), 27–36. https://doi.org/10.34203/jimfe.v7i1.2981

Nugroho, Y. A., Asbari, M., Purwanto, A., Basuki, S., Sudiyono, R. N., Fikri, M. A. A., Hulu, P., Mustofa, Chidir, G., Suroso, & Xavir, Y. (2020). Transformational Leadership and Employees’ Performance: the Mediating Role of Motivation and Work Environment. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 438–460. https://ummaspul.e-journal.id/Edupsycouns/article/view/507

Park, J., & Kim, J. (2024). Exploring the Relationships among Internal Branding, Work Engagement, and Turnover Intention in Public Sports Organizations after the Pandemic. Sustainability, 16(3), 1342.

PH. and Chang, Y. C. (2009). Qualitative, quantitative, and mixed methods approaches. Research Design Qualitative Quantitative and Mixed Methods Approaches. In Research Design (Vol. 4, Issue June). Sage publications.

Preez, R D., Bendixen, M., & Abratt, R. (2017, May 15). The behavioral consequences of internal brand management among frontline employees. Journal of Product & Brand Management, 26(3), 251-261. https://doi.org/10.1108/jpbm-09-2016-1325

Purwanto, A., Asbari, M., & Santoso, T. I. (2021a). Analisis Data Penelitian Manajemen Pendidikan: Perbandingan Hasil antara Amos, SmartPLS, WarpPLS, dan SPSS untuk Jumlah Sampel Kecil. International Journal of Social, Policy and Law (IJOSPL), 01(01), 111–122. https://ijospl.org/index.php/ijospl/article/view/64

Purwanto, A., Asbari, M., & Santoso, T. I. (2021b). Education Management Research Data Analysis: Comparison of Results between Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS For Small Samples. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 6(2), 382–399. https://doi.org/10.31538/ndh.v6i2.1575

Purwanto, A., Asbari, M., Santoso, T. I., & ... (2020a). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. … Administrasi Publik …, 4(2), 335–350. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3937202

Purwanto, A., Asbari, M., Santoso, T. I., & ... (2020b). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. … Administrasi Publik …, 9(2), 355–372. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3937202

Purwanto, A., Asbari, M., Santoso, T. I., Paramarta, V., & Sunarsih, D. (2020). Social and Management Research Quantitative Analysis for Medium Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran Dan Penelitian Administrasi Publik, 9(2), 518–532. https://ojs.unm.ac.id/iap/article/view/22804

Quaratino, L., & Mazzei, A. (2018, June 1). Managerial strategies to promote employee brand consistent behavior. Euromed Journal of Business, 13(2), 185-200. https://doi.org/10.1108/emjb-02-2017-0008

Roscoe, A. M., Lang, D., & Sheth, J. N. (1975). Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys: In this experimental test, a telephone reminder produced the best response rate and questionnaire length had no effect on rate of return. Journal of Marketing, 39(2), 20–27.

Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), 105–115. https://doi.org/10.1016/j.jfbs.2014.01.002

Silitonga, N., Novitasari, D., Sutardi, D., Sopa, A., Asbari, M., Yulia, Y., Supono, J., & Fauji, A. (2020). The Relationship of Transformational Leadership, Organizational Justice and Organizational Commitment: a Mediation Effect of Job Satisfaction. Journal of Critical Reviews, 7(19), 89–108. http://www.jcreview.com/?mno=101999

Singgih, E., Iskandar, J., Goestjahjanti, F. S., Fahlevi, M., Nadeak, M., Fahmi, K., Anwar, R., Asbari, M., & Purwanto, A. (2020). The Role of Job Satisfaction in the Relationship between Transformational Leadership, Knowledge Management, Work Environment and Performance. Solid State Technology, 63(2s), 293–314. http://www.solidstatetechnology.us/index.php/JSST/article/view/1556

Sudibjo, N., & Prameswari, R. K. (2021). The effects of knowledge sharing and person–organization fit on the relationship between transformational leadership on innovative work behavior. Heliyon, 7(6). https://doi.org/10.1016/j.heliyon.2021.e07334

Sultan, A. J. (2022). Aligning employees’ work engagement and behavioral performance with internal branding: the missing link of employees’ perceived brand authenticity. Journal of Financial Services Marketing, 27(1), 52–64.

Sung, Y., & Hu, H “. (2021, July 1). The impact of airline internal branding on work outcomes using job satisfaction as a mediator. Journal of Air Transport Management, 94, 102063-102063. https://doi.org/10.1016/j.jairtraman.2021.102063

Yuwono, T., Wiyono, N., Asbari, M., Novitasari, D., & Silitonga, N. (2020). Analisis Pengaruh Efektivitas Kepemimpinan Transformasional dan Kesiapan untuk Berubah terhadap Kinerja Dosen Wanita di Masa Pandemi Covid-19. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 5(3), 615–632. http://www.jim.unsyiah.ac.id/EKM/article/view/15502

Zaman, M. N., Novitasari, D., Goestjahjanti, F. S., Fahlevi, M., Nadeak, M., Fahmi, K., Setiawan, T., & Asbari, M. (2020). Effect of Readiness to Change and Effectiveness of Transformational Leadership on Workers’ Performance during Covid-19 Pandemic. Solid State Technology, 63(1s), 185–200. http://www.solidstatetechnology.us/index.php/JSST/article/view/708

Zhang, R., Wu, Y., & Ye, C. (2022). Promoting the Brand Inside: The Conceptualization of Nonprofit Internal Branding and Its Relationship With Employees’ Brand Performance. Frontiers in Psychology, 13, 722057.

Asbari, M. (2024). The Effect of Transformational Leadership, Organizational Structure and Learning Culture on School Innovation Capacity. PROFESOR: Professional Education Studies and Operations Research, 1(02), 22-32.

Asbari, M. (2024). The Influence of Hard skills, Organizational learning and Soft skills on Teacher innovation capability during digital era. PROFESOR: Professional Education Studies and Operations Research, 1(02), 33-45.

Asbari, M. (2024). Investigating the Role of Hard Skill and Soft Skill on Teacher Innovations: PLS-SEM Analysis. PROFESOR: Professional Education Studies and Operations Research, 1(01), 25-38.

Asbari, M. (2024). Inestigating The Role of Organizational Culture and Knowledge Sharing on Teacher Innovation Capability. PROFESOR: Professional Education Studies and Operations Research, 1(02), 11-21.

Asbari, M. (2024). Linking Transformational and Transactional Leadership on Teacher Satisfaction during Digital Era. PROFESOR: Professional Education Studies and Operations Research, 1(01), 16-24.

Asbari, M., Purwanto, A., & Novitasari, D. (2022). Kepuasan Kerja Guru: Di antara Kepemimpinan Transformasional dan Transaksional. Jurnal Pendidikan Transformatif, 1(1), 7-12.

Asbari, M., Pramono, R., Kotamena, F., Liem, J., Alamsyah, V. U., Imelda, D., ... & Purwanto, A. (2020). Studi fenomenologi work-family conflict dalam kehidupan guru honorer wanita. Edumaspul: Jurnal Pendidikan, 4(1), 180-201.

Amri, W. A. A., Asbari, M., Gazali, G., Novitasari, D., & PURWANTO, A. (2021). The effect of religiosity and service quality on job satisfaction: A case study of MSME employees. International Journal of Social and Management Studies, 2(1), 53-63.

Bernarto, I., & Purwanto, A. (2022). The effect of perceived risk, brand image and perceived price fairness on customer satisfaction. Brand Image and Perceived Price Fairness on Customer Satisfaction (March 1, 2022).

Cahyono, Y., Purwanto, A., Azizah, F. N., & Wijoyo, H. (2020). Impact of service quality, university image and students satisfaction towards student loyalty: Evidence from Indonesian private universities. Journal of Critical Reviews, 7(19).

Basuki, S., Asbari, M., Purwanto, A., Agistiawati, E., Fayzhall, M., Radita, F. R., ... & Hutagalung, D. (2020). Pengaruh Organizational Culture terhadap Teacher Innovation Capability dalam Perspektif Knowledge Sharing: Studi Kasus

Jabodetabek. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 171-192.

Chidir, G., Asbari, M., Purwanto, A., & Asbari, D. A. F. (2022). Pengaruh Learning dan Coaching Individu terhadap Kinerja Guru: Sebuah Telaah Singkat. Jurnal Pendidikan Transformatif, 1(1), 21-25.

Desky, H., Mukhtasar, M., Istan, M., Ariesa, Y., Dewii, I. B. M., Fahlevi, M., ... & Purwanto, A. (2020). Did trilogy leadership style, organizational citizenship behaviour (OCB) and organizational commitment (OCO) influence financial performance? Evidence from pharmacy industries. Systematic Reviews in Pharmacy, 11(10), 297-305.

Gunawan, G. G., Wening, N., Supono, J., Rahayu, P., & Purwanto, A. (2021). Successful Managers and Successful Entrepreneurs as Head of Successful Families in Building a Harmonious Family. PSYCHOLOGY AND EDUCATION, 57(9), 4904-4913.

Jannah, M., Fahlevi, M., Paulina, J., Nugroho, B. S., Purwanto, A., Subarkah, M. A., & Cahyono, Y. (2020). Effect of ISO 9001, ISO 45001 and ISO 14000 toward financial performance of Indonesian manufacturing. Systematic Reviews in Pharmacy, 11(10), 894-902.

Lusiani, M., Abidin, Z., Fitrianingsih, D., Yusnita, E., Adiwinata, D., Rachmaniah, D., ... & Purwanto, A. (2020). Effect of servant, digital and green leadership toward business performance: evidence from Indonesian manufacturing. Systematic Reviews in Pharmacy, 11.

Mulyana, Y., Chaeroni, N., Erlangga, H., Solahudin, M., Nurjaya, N., Sunarsi, D., ... & Purwanto, A. (2021). The influence of motivation, ability, organizational culture, work environment on teachers performance. Turkish Journal of Computer and Mathematics Education, 12(4), 99-108.

Purwanto, A., Asbari, M., Santoso, P. B., Wijayanti, L. M., Hyun, C. C., & Saifuddin, M. P. (2020). Pengaruh Gaya Kepemimpinan Partisipatif dan Otokratis Terhadap Kinerja Sistem Jaminan Halal HAS 23000 Pada Industri Makanan Kemasan. Edumaspul: Jurnal Pendidikan, 4(1), 156-179.

Purwanto, A., Purba, J., Bernarto, I., & Sijabat, R. (2023). Investigating the role digital transformation and human resource management on the performance of the universities. International Journal of Data and Network Science, 7(4), 2013-2028.

Purwanto, A. (2022). How The Role of Digital Marketing and Brand Image on Food Product Purchase Decisions? An Empirical Study on Indonesian SMEs in the Digital Era. Journal of Industrial Engineering & Management Research, 3(6), 34-41.

Purwanto, A. (2022). The Role of Transformational Leadership and Organizational Citizenship Behavior on SMEs Employee Performance. Journal of Industrial Engineering & Management Research, 3(5), 39-45.

Purwanto, A., Asbari, M., & Hadi, A. H. (2020). Gaya Kepemimpinan Perguruan Tinggi Kesehatan: Authentic, Tansformational, Authoritarian atau Transactional. Surya Medika: Jurnal Ilmiah Ilmu Keperawatan dan Ilmu Kesehatan Masyarakat, 15(1), 8-18.

Praditya, R. A., & Purwanto, A. (2024). Linking The Influence of Dynamic Capabilities and Innovation Capabilities on Competitive Advantage: PLS-SEM Analysis. PROFESOR: Professional Education Studies and Operations Research, 1(02), 6-10.

Praditya, R. A., & Purwanto, A. (2024). The Role of Viral Marketing, Brand Image and Brand Awareness on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 11-15.

Purwanto, A., & Prayuda, R. Z. (2024). The Role of Brand Image, Brand Experience, Influencer Marketing and Purchase Interest on Cunsumer Purchasing Decisions of Handphone. PROFESOR: Professional Education Studies and Operations Research, 1(01), 1-5.

Prayuda, R. Z., & Purwanto, A. (2024). The Role of Locus of Control, Financial Knowledge and Income on Financial Management Behavior: PLS-SEM Analysis. PROFESOR: Professional Education Studies and Operations Research, 1(02), 1-5.

Purwanto, A., & Praditya, R. A. (2024). The Role of Celebrity Endorsements, Electronic Word of Mouth, and Product Placement on Purchasing Decisions. PROFESOR: Professional Education Studies and Operations Research, 1(01), 6-10.

Purwanto, A. (2022). The Role of Digital Leadership, e-loyalty, e-service Quality and e-satisfaction of Indonesian E-commerce Online Shop. International Journal of Social and Management Studies, 3(5), 51-57.

Fayzhall, M., Purwanto, A., Asbari, M., Goestjahjanti, F. S., Winanti, W., Yuwono, T., ... & Suryani, P. (2020). Transformational versus Transactional Leadership: Manakah yang Mempengaruhi Kepuasan Kerja Guru?. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 256-275.

Subargus, A., Wening, N., Supono, J., & Purwanto, A. (2021). Coping mechanism of employee with anxiety levels in theCOVID-19 pandemicin Yogyakarta. Turkish Journal of Physiotherapy and Rehabilitation, 5269-5274.

Sudargini, Y., & Purwanto, A. (2020). The effect of teachers pedagogic competency on the learning outcomes of students. Journal of Industrial Engineering & Management Research, 1(4), 1-8.

Sudargini, Y., & Purwanto, A. (2020). Pendidikan pendekatan multikultural untuk membentuk karakter dan identitas nasional di era revolusi industri 4.0: a literature review. Journal of Industrial Engineering & Management Research, 1(3), 299-305.

Utomo, H. J. N., Irwantoro, I., Wasesa, S., Purwati, T., Sembiring, R., & Purwanto, A. (2023). Investigating The Role of Innovative Work Behavior, Organizational Trust, Perceived Organizational Support: An Empirical Study on SMEs Performance. Journal of Law and Sustainable Development, 11(2), e417-e417.

Amri, W. A. A., Asbari, M., Gazali, G., Novitasari, D., & PURWANTO, A. (2021). The effect of religiosity and service quality on job satisfaction: A case study of MSME employees. International Journal of Social and Management Studies, 2(1), 53-63.

Asbari, M., Nurhayati, W., & Purwanto, A. (2019). Pengaruh Parenting style dan Personality Genetic Terhadap Pengembangan Karakter Anak di Paud Islamic School. JURNAL AUDI: Jurnal Ilmiah Kajian Ilmu Anak dan Media Informasi PAUD, 4(2), 148-163.

Asbari, M., Hyun, C. C., Wijayanti, L. M., WINANTI, W., Fayzhall, M., & Putra, F. (2020). Hard skills dan soft skills: Apa membangun inovasi guru sekolah islam?. Evaluasi: Jurnal Manajemen Pendidikan Islam, 4(1), 143-172.

Asbari, M., Pramono, R., Kotamena, F., Liem, J., Sihite, O. B., Alamsyah, V. U., ... & Purwanto, A. (2020). Studi fenomenologi work-family conflict dalam kehidupan guru honorer wanita. Edumaspul: Jurnal Pendidikan, 4(1), 180-201.

Asbari, M., Nurhayati, W., Purwanto, A., & Putra, F. (2020). Pengaruh Genetic Personality dan Authoritative Parenting Style terhadap Pendidikan Karakter di Aya Sophia Islamic School. Edumaspul: Jurnal Pendidikan, 4(1), 142-155.

Asbari, M., Purwanto, A., & Novitasari, D. (2022). Kepuasan kerja guru: Di antara kepemimpinan transformasional dan transaksional. Jurnal Pendidikan Transformatif, 1(1), 7-12.

Bernarto, I., Purwanto, A., & Masman, R. R. (2022). The effect of perceived risk, brand image and perceived price fairness on customer satisfaction. Jurnal Manajemen, 26(1), 35-50.

Desky, H., Mukhtasar, M., Istan, M., Ariesa, Y., Dewii, I. B. M., Fahlevi, M., ... & Purwanto, A. (2020). Did trilogy leadership style, organizational citizenship behaviour (OCB) and organizational commitment (OCO) influence financial performance? Evidence from pharmacy industries. Systematic Reviews in Pharmacy, 11(10), 297-305.

Fayzhall, M., Asbari, M., Purwanto, A., Goestjahjanti, F. S., Yuwono, T., Radita, F. R., ... & Suryani, P. (2020). Transformational versus Transactional Leadership: Manakah yang Mempengaruhi Kepuasan Kerja Guru. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), 256-275.

Lusiani, M., Abidin, Z., Fitrianingsih, D., Yusnita, E., Adiwinata, D., Rachmaniah, D., ... & Purwanto, A. (2020). Effect of servant, digital and green leadership toward business performance: evidence from Indonesian manufacturing. Systematic Reviews in Pharmacy, 11.

Mulyana, Y., Chaeroni, N., Erlangga, H., Solahudin, M., Nurjaya, N., Sunarsi, D., ... & Purwanto, A. (2021). The influence of motivation, ability, organizational culture, work environment on teachers performance. Turkish Journal of Computer and Mathematics Education, 12(4), 99-108.

Mulyadi, M., Sinaga, W. M. B. B., Nirwana, D., & Manulang, R. (2022). Effect of Organizational Learning on Improving Hard Skills, Soft Skills, and Innovation on Performance. Jurnal Prajaiswara, 3(2), 126-146.