Penerapan Sistem Manajemen Mutu ISO 9001: 2015 dalam Mendukung dan Menunjang Pemasaran Produk

Riri Hilmatus Solihah; Muhammad Farhan  Azfa

doi:10.4444/jisma.v2i4.327

Authors

Riri Hilmatus Solihah Universitas Insan Pembangunan Indonesia, Indonesia
Muhammad Farhan Azfa Universitas Insan Pembangunan Indonesia, Indonesia

DOI:

https://doi.org/10.4444/jisma.v2i4.327

Abstract

In facing global competition, of course, consumer awareness is increasing on product quality, therefore companies need to pay attention to the quality of the products they produce. The consistent implementation of a quality management system affects product quality and customer satisfaction. The standard for international quality management that is commonly used is ISO 9001:2015, for this reason, companies need to receive international recognition stating that the product and systems used comply with the standards. Marketing management plays an important role in implementing the system to determine market conditions and demands as well as designing strategies to achieve company targets. This study aims to analyze and determine the effect of implementing a quality management system in supporting marketing activities and the supporting and inhibiting factors for its application. The type of research used is descriptive and analyzed using quantitative methods. The data collection technique was carried out in the manner proposed according to the table for the implementation of ISO 9001:2015 in marketing.

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